
leading
the way of
innovation
WHO WE ARE
Meet our team

Charlie Tebele
CEO
Longstanding tech executive & Pioneer in Computer retailing.
Trailblazing entrepreneur across multiple leading industries.

Sonny Haddad
COO
General Manager with 15 years as owner, manager, & licensor of consumer brands and channel management.

Ken O'Brien
Executive Vice President
Leading the licensing division for our wellness products. Previously Senior VP of Merchandising at QVC, managing and securing major celebrity licensing deals. Also held executive roles at Macy's, Tristar Products, and Appliance Corp of America.

Howie Davis
EVP of Merchandising
30+ years in electronics hardware & accessory sales. Omni-channel sales experience & success partnering with big box retailers, wholesale clubs,
on-air channels & marketplace accounts.

Rosela Miller
Sr. Director of Product
30 years experience in Product, Systems Engineering & Compliance in Defense, Aerospace & Consumer Goods Industries. A global leader in Product Management, Design, R&D, Manufacturing.
Meet our team
Longstanding tech executive & Pioneer in Computer retailing.Trailblazing entrepreneur across multiple leading industries.
Read more...

Sonny Haddad
COO
General Manager with 15 years as owner, manager, & licensor of consumer brands and channel management.
Read more...

Ken O'Brien
Executive VP
Leading the licensing division for our wellness products. Previously Senior VP of Merchandising at QVC, managing and securing major celebrity licensing deals.
